The Color Club Gel system was designed top to bottom to work seamlessly together to create flawless, long-lasting manicures.
The application system was color coded so that nail technicians would be able to reach for the product they want to use without having to pick up a bunch of bottles to find the correct one. Each step of the application system comes in an iridescent foil packaging with color coding to match. The system was designed to be customizable but work seamlessly together.
I shot close-up photography too create a lux feel. This photography is utilized throughout all marketing aspects of the product, including web, social media, catalogs and training material.
The MobilePRO LED Gel light was meticulously designed with the professional in mind. A color-changing LED strip was added on top to create a whimsical experience for the client. The packaging consists of a box, outer sleeve, and brochure, which includes maintenance and directions in 7 languages. The box design features iridescent foil stamp on the outside to create consistency throughout the brand.
I designed a half-letter sized catalog to launch the Color Club Gel program. I chose the small size to make it feel more like more of a luxury item. I kept the graphics very clean with plenty of whitespace to ensure an organized look.
I created magazine advertising to promote the Professional Program on colorclub.com.
To court new distributers, I designed overview presentations to explain what sets this product apart from others in the market place. It was also use as training materials for nail technicians on how to properly use the system.