Mobile Experience
Build Your Own Bundle
Hanky Panky introduced a Build Your Own Bundle feature to hankypanky.com. The service is also available in-store at the 2 NYC storefronts.
Optimized for mobile, the build your own bundle feature is a 4 stop process which allows shoppers to pick the size of their pack, design, and contents.
Photography
Build Your Own Bundle
All digital photography was styled, photographed, edited and retouched by me.
Newsletter Strategy
Build Your Own Bundle
Photography featuring seasonal offerings/occasion-driven color stories were created to encourage customers to add styles other than evergreen colors to their bundles. BYOB newsletters are deployed weekly with process/introduction style newsletters deploying seasonally. The BYOB program continuously produced the highest CTR and revenue of all non-automated email newsletters
