Build your own bundle
Mobile Experience
Hanky Panky inttroduced a Build Your Own Bundle feature to hankypanky.com. The service is also available in-store at the 2 NYC storefronts.
Optimized for mobile, the build your own bundle feature is a 4 stop process which allows shoppers to pick the size of their pack, design, and contents.
Phase 2: Adding larger packs
Shoppers are incentivized to buy larger packs by receiving a growing discount–buy more, save more. This sold out the 12 packs within the first couple weeks of sales.
