HANKY PANKY SWIM
Hanky Panky launched their first SWIM collection in Spring 2023 featuring a curated range of silhouettes. The main goal was to provide newness to a eager consumer while aligning with the brand values of durability, sustainability, and femininity.
To ensure that important product features are easily communicated, I created a series of icons to highlight these features of the fabrication of Hanky Panky SWIM. These icons are utilized throughout all levels of marketing for Hanky Panky SWIM, including: email newsletters, PDP pages, sales/B2B documents, and in-store displays.
I shot stylized photography to supplement the on-figure photography, aiming to showcase not only the prints and colors but also the intricate details and unique features of the silhouettes. By incorporating elements of stylization, I was able to enhance the visuals and create captivating images that distinguish themselves from evergreen Hanky Panky photography. To achieve this, I carefully selected and refined textured backgrounds for certain photos, deliberately creating a contrast that added depth and visual interest.
I designed engaging email marketing that was unique to the Hanky Panky SWIM line while still aligning with brand guidelines. To showcase as much variety and color I utilized animated gifs to feature the mix-and-match nature of the line as well as display as much variety as possible to enhance click-through rates.