enter The Colorverse
In May 2023, Hanky Panky launched a new system for customers to find their perfect colors, The Colorverse. To promote the enhanced functionality on hankypanky.com, a campaign featuring different color stylings was launched.
Examples of newsletters to support The Colorverse launch. Analytics showed that displaying more variety of content/products in a smaller footprint increased engagement, click-throughs, and purchasing. Using that data, I designed newsletter modules that showcased this variety within The Colorverse Themes.
Always a classic
Along with promotion of color, classic neutrals were also showcased within The Colorverse. These classic colors remain best-sellers so it was important to have them live within the campaign.
July 4th Sale
July Sale Desktop Homepage Banner
Utilizing a colorful, yet clean design approach, I designed graphics for the 4th of July sale that Hanky Panky conducts yearly. In tracking our design response, data and enagement, we determined that marketing visuals with bright colors consistently perform better than more neutral tone. Additionally, customer behavior anaylis showed that large,bold CTA buttons drove higher rates of click through than smaller, more subtle buttons or text.
Product landing page: colorful flat-lay photography was utilized to match back to the digital marketing campaign
A/B testing determined that response to headline text noting full price vs. sale price also resonated highly with customers. Additionally, majority of sale shoppers also buy full price new arrivals during these sale periods, so it was important that new items were also featured in email marketing.
Daily Lace Launch
Daily Lace
A new floral lace from Hanky Panky
In 2022, Hanky Panky launched Daily Lace, a new pattern of lace. I shot + designed a series of graphics to support the launch.
2022 Pride photography
